Congress passed the VPPA in 1988 after a Supreme Court nominee’s video tape rental history was published during the nomination process to embarrass him. The VPPA prohibits a “video tape service provider” from “knowingly disclosing” a person’s personally identifiable information (PII) to third parties, unless the individual first provides their informed, written consent.
Though originally drafted with books, films, and video cassette tapes in mind, these laws are now being used to challenge how companies conduct business online.